Cookie Policy
Last updated: 15th January 2026
This cookie policy explains how brightcorelora AG uses cookies and similar tracking technologies on our website. We use cookies to enhance your browsing experience, analyse website performance, and deliver personalised content and advertisements.
What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information that is transferred to your device's hard drive and allow the website to recognise your device and store some information about your preferences or past actions. Cookies are widely used to make websites work more efficiently and provide a better user experience.
Why We Use Cookies
We use cookies for several purposes including ensuring our website functions properly, understanding how visitors interact with our site, personalising your experience, and delivering relevant advertisements. Cookies help us improve our services and provide you with a better, more efficient browsing experience when you visit our website.
Types of Cookies We Use
We use different types of cookies on our website, each serving specific purposes. These cookies are categorised based on their function and the level of consent required for their use.
Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled. They enable basic functions such as page navigation, access to secure areas, and form submissions. Without these cookies, our website cannot provide certain services you have requested.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns. This information helps us improve our website and user experience.
Functional Cookies
Functional cookies enable enhanced functionality and personalisation features. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences and choices to provide a more personalised experience.
Marketing Cookies
Marketing cookies are used to deliver advertisements relevant to your interests. We use Google Ads and other advertising platforms that may set cookies to track your browsing behaviour across websites and deliver personalised advertisements. These cookies also help measure the effectiveness of advertising campaigns.
Cookie Details
The following table provides detailed information about the specific cookies used on our website:
| Cookie Name | Purpose | Duration | Category |
|---|---|---|---|
| cookie_consent | Stores user cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion attribution | 90 days | Marketing |
| IDE | Google Ads - advertising personalisation | 1 year | Marketing |
Third-Party Cookies
Our website uses services from third-party providers that may set their own cookies. These third-party services include Google Analytics for website analytics, Google Ads for advertising and remarketing, and Google Fonts for web typography. Each of these services has its own privacy policy and cookie practices.
Google Services
- Google Analytics: Provides website usage statistics and user behaviour insights
- Google Ads: Enables targeted advertising and conversion tracking
- Google Fonts: Delivers web fonts for improved typography
Google Consent Mode v2
Our website implements Google Consent Mode v2, which allows us to respect your privacy choices while still providing relevant services. When you adjust your cookie preferences, our website communicates your consent status to Google services, ensuring that data collection and advertising personalisation only occur when you have provided appropriate consent.
How to Manage Cookies
You have several options for managing cookies on our website. You can control your cookie preferences through our cookie consent banner, which appears when you first visit our site, or by accessing your browser's cookie settings.
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our website, which will display the consent banner again.
Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically find these options in the 'Security' or 'Privacy' section of your browser. Here you can delete existing cookies, prevent cookies from being set, or set your browser to notify you when a website tries to set a cookie.
Browser-Specific Instructions:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions
Impact of Disabling Cookies
While you can browse our website with cookies disabled, please note that some functionality may be limited. Disabling necessary cookies may prevent certain features from working properly, such as contact forms or preference settings. Analytics and marketing cookies can be disabled without affecting basic website functionality.
Updates to This Cookie Policy
We may update this cookie policy from time to time to reflect changes in our cookie usage or applicable laws. When we make significant changes, we will notify users through our website and update the "last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our cookie practices.
Contact Us About Cookies
If you have questions about our use of cookies or this cookie policy, please contact us:
Contact Information
Email: privacy@brightcorelora.pro
Phone: +49 301421620
Address: brightcorelora AG, Gartenstraße 180, 10592 Berlin, Germany
We are committed to transparency about our cookie usage and will respond to your enquiries promptly. For more information about how we handle your personal data, please see our Privacy Policy.